This comprehensive
e-book Guide on name ‘copyright’ and how you can register a trade
mark yourself is written by a practising solicitor with over 25
years experience in the field of name
copyright protection, trade marks and the legal issues
involving protection of brand names.
The material is
presented in a simple, practical,
easy-to-understand style that takes you
step-by-step through the whole subject and explains
exactly why you need to register a business name as a trade mark,
how to get copyright in a name and what to do if things go
wrong or a potential legal problem comes along, such as someone else
challenges your right to a name.
Introduction
A Chapter overview and
introduction to the subject of name copyright on a
chapter-by-chapter basis.
Chapter 1: The
Value of A Registered Brand
The importance of
registering a name as a trademark – how to avoid wasting a lifetime
in business – how to avoid losing major commercial opportunities by
copyright protecting your business names – the dangers of not
protecting your brand and getting copyright in your name- how to get
exclusive ownership of a name – the central importance of name
protection to investors and lenders – dramatically increase your
price on a business sale by guaranteeing your exclusive right to use
a name -how trademark registration can help you develop your
business in various other strategic ways.
Chapter 2: The Legal
Background
The legal issues
involved in choosing a product or service brand name – the downside
of getting it wrong - the importance of registering a trademark - a
review of other registration processes - company name registration -
domain name registration
Chapter 3: How To Avoid The
Common Pitfalls
The importance of
searching - why register? - timing issues - when is the right time
to protect your brands and business names? - why it is important to
choose a distinctive name - what is meant by a 'distinctive'
brand - why you should avoid descriptive names - the names
‘blacklist’ to be avoided at all costs (and how you can get around
some of the restrictions) - easy ways to draw up your specification
- importance of the Trade Mark Classification Classes -
international aspects of brand protection - how to avoid and deal
with common problems.
Chapter 4: It Is Your Name Legally
Available?
How to identify any
likely legal issues with your name - what is meant by a 'legally
available' name - review of your search options - the UK IPO
resources - deciding whether to use a paid search agency links to
free online searching and expert legal advice services. A detailed
step-by-step guide on how to check out the availability of your name
- how to do unlimited name availability searches without any cost -
how to get free advice on name availability issues
- how to set a search strategy - tips on searching - examples on how
to do a search.
Chapter 5: A Quick Overview of the
Registration Process
An easy guide to the
registration process - how to prepare a trade mark application - how
to draw up a trademark specification - how to lodge your application
online - how to deal with an examination report from the registry -
the significance of publication - what is an opposition - the
registration process - rights of renewal - how to monitor your
registrations.
Chapter 6: The Classification and
Choosing Your Classes
What is meant by the
Trade Mark Classification - how to choose which Classes are relevant
to your business -how to choose your Main Class - how to decide
which other Classes are relevant to your
business.
Chapter 7: Drafting Your Own Trade
Mark Specification
What is a trademark
specification - what should go into your own specification - how you
in a draw up a winning specification for your application - top 10
tips on drawing up a specification - examples of specifications that
you can use for your own application.
Chapter 8: How to File Your
Application Online
A step-by-step guide on
how to file a trade mark application online - how to draw up a trade
mark application - what you should put in an application - how to
complete the relevant forms.
Chapter 9: Responding to an
Examination Report
How to deal with the
Registry - how to respond to the examination reports - how you can
deal with the relevant issues - taking part in an informal hearing
with the Registry - the important legal provisions and how you can
address them.
Chapter 10:How to Deal with an
Opposition
What is an 'opposition'?
- how you get to know about them - how you should approach an
opposition - the relevant opposition timescales - the opposition
process - how you can avoid an opposition - how you can settle an
opposition and get name copyright registered.
Chapter 11: Free Legal
Advice and Telephone Support
Full contact details to
enable you to obtain free legal advice and support in relation to
name copyright, brands, logos, copyright and any trademark issues
affecting your business.
Appendix 1: Useful
Extracts from The Trade Marks Act
1994
Extracts from the
relevant legislation and a library all the useful links and
resources
Appendix 2: Detailed
Specification Examples
Some detailed examples
of actual specifications that you can ‘block-and-copy’ to help you
prepare your own trade mark specification.

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